MCEI began as the S.P.E.A. (Sales Promotion Executives Association) in America. At the end of 1954, Stanley Goodman, Irvin Towers and some colleagues decided to create in New York a “think tank” open to the top executives of companies interested by sales promotions.

During the Second World War the American industrial production was concentrated on the armament in the broad sense of the word (weapons, ammunition, armoured vehicles, aircraft etc). After the hostilities, the United States government moved gradually out of this wartime type economy in order to meet the essential needs of the consumers. Factories were reconverted into production of “civil” goods (cars, equipment, household, toys, construction etc). Initially the consumers wanted at all costs to forget the days of war and to compensate for the market restrictions, It was a true economic revival causing a considerable increase in the demand which could not be met immediately , causing imposing and significant delivery delays.

However, ten years after the war, the industry had accumulated stocks clearly exceeding the real needs for consumption. A serious competition battle was set up, bringing a pressing need for the producers and distributors to promote the sales in order to find a place for the new companies entering the market. Therefore, at that time, sales promotion in the USA benefited from dynamic creativity and very significant investments. It was in particular the time of POP actions (“Point Of Purchase”) to attract the customer and give him the desire and the need to buy more. It was the time of “sweepstakes”, “couponing”, and innumerable other premiums and incentives (gadgets and gifts included in the packaging etc).

This is why, quite naturally, a group of “promoters” constituted an association under the name of SPEA (Sales Promotions Executives Association) to exchange their experience, define the professional code of ethics and the methodology applicable to this new discipline in the commercial development.
“The promotion man is the world’s truly great revolutionary. He stimulates the latent wants and desires of people and provokes them to seek a higher level of living. He makes possible business expansion thus creating jobs and the means for society to grow. Sales promotion is a proud profession. S.P.E.A, with its world-wide affiliates, is a leader in that profession. Therefore, S.P.E.A. has a responsibility to develop the knowledge and promote the interchange of ideas that will make sales promotion continuously more effective throughout the world.” JOEL W. HARNETT Past-President, Sales Promotions Executive Association, New-York
As time went on, with less of an emphasis on ‘sales’ and more on Marketing and Communications, the word ‘sales’ needed to be dropped. Consequently a unique international association, Marketing Communications Executives International, was born……

Marketing Communications Executives International
MCEI spans the entire spectrum of business management and marketing communication techniques, not being committed to any medium, but bringing together a wide universe of ideas involving all media and ways of action. The organisation is made up a great diversity of top-level people in marketing, advertising, public relations, sales promotion and other disciplines in the business field.
Through Conferences and Workshops there is an educational emphasis on study and training and on new techniques and trends. In addition to the World Congress every two years and the seminars, MCEI Chapters conduct regular meeting programs providing further educational opportunities. Through newsletters and other media – ideas, news, meeting, highlights and case histories are shared.
There is an opportunity for every member to expand his or her expertise in the full range of marketing communications and management areas, with recognition and rewards being sought after outcomes – especially in the coveted “Marketing Excellence Award”, of which three are given each year by an international jury of renowned experts.
Conviviality, cordiality, user-friendliness and solidarity is the image and aim of MCEI worldwide, with an emphasis on a very special spirit of dynamics and effective networking.

Obtain a Home Insurance

Obtain a Home Insurance

For most people, purchasing a home is the single biggest investment they will ever make. The best way to protect this investment is by purchasing insurance designed to protect the value of the home. There are several aspects to consider when purchasing home insurance. Once someone knows what exactly they want covered they could contact an insurance agency to obtain a free home insurance quote. Depending on the agency, the information required to obtain an estimate of what the insurance would be could be pretty basic. In most cases, a basic Youi Home Insurance quote would include protection against theft or vandalism and possibly against certain unexpected disasters such as fire.

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In addition to the unexpected damages a home is being protected against, the cost of a policy for home insurance could also be affected by the condition of the home itself. Homes that are in need of repair or updating could be more prone to in-home system failures such as electrical fires or flooding from rusted out pipes. When requesting a home insurance quote it is not uncommon for an agency to want information about the age and condition of the home as well as the home’s location. Homes located in big city areas could be considered as high-risk if the crime rate for the city is also high. Fortunately, there are some steps a homeowner could take to help lower the cost of their insurance.

Homes that contain safety devices such as smoke alarms and carbon monoxide alarms are considered to be more protected against unexpected dangers than the homes that do not have them. The estimate obtained in a home insurance quote could also be lower if the home has some type of security system installed. This could range from outdoor lights with motion sensors to infrared cameras. Another way to help keep the cost of insurance low is to determine what needs to be covered as an act of nature. Choosing to include hail damage or earthquake damage in a region where these things do not occur would unnecessarily increase the estimate obtained as a home insurance quote.

Landlord Insurance

Landlord Insurance

If you own a rental property, it’s a good idea to have landlord insurance. This type of insurance is intended to help protect you from any major financial losses in the case of incidents occurring to or at your rental property. Some of these incidents include fire, storm damage, theft, and rent arrears.

Am I Required To Have Landlord Insurance?

You are not required by law to have Youi Landlord Insurance. However, we can’t stress enough the importance of getting this coverage. If your rental property endures $100,000 worth of damages due to a tornado, you will have to pay that out of pocket if you don’t have landlord insurance.

How Much Is Landlord Insurance?

The premiums you will need to pay for this type of insurance vary widely depending on a number of different factors. Some of these factors include:

  • Geographical Location
  • Age of Structure
  • Security Devices Installed
  • Sprinkler Systems Installed
  • Condition of Existing Structure
  • Size of Rental Unit

With many different factors at play, it’s hard to give even a rough estimate on what insurance may cost for your property. It’s a good idea to speak to a few different insurance companies to get quotes so you can get a general idea of how much insurance premiums will cost for your property.

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Can I Deduct My Premium Payments On My Taxes?

Any insurance policies that are for the building, contents, or liability are tax deductible. Renting is considered a business and insurance for that business is considered a business expense.

What’s The Difference Between Property And Liability Coverage?

Your insurance policy will come with coverage for both property and liability. Both of these are necessary to protect your building and your money.

Property Insurance
This insurance covers any damages that occur to your property. This includes both damages to the buildings or the contents in them that you personally own. This covers damage that can happen due to natural disaster, vandalism, theft, or tenants.

Liability Insurance
This coverage protects your assets from legal claims and lawsuits. In the event that someone gets injured on your property, you could be held liable for their medical costs. Liability insurance will cover those medical expenses if you are found liable for the injury. This will also cover damage that occurs to someone’s possessions while they are on your property if you are found at fault for the damage.