Marketing Communications Executives International Inc

Melbourne Chapter

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Criteria - Questions

CRITERIA/QUESTIONS

Note:

*  There is no ‘hard and fast’ rule re maximum number of words, but it would be anticipated that each of the questions would not usually exceed 1000 words, and can be considerably less. Quality rather than quantity is being looked for by the judges.

*  Each criteria question should commence on a new page with the title of the question clearly showing.

*  If sending support material, Include an index with a synopsis of what it contains and how it relates to the criteria.

*  The questions below are set by MCEI head office in Geneva and all Chapters worldwide adhere to them to enable the jury to fairly judge the overall winner from each Chapter.

QUESTIONS

1. Strategy - What was the plan and line of attack? Describe from inception to completion.

2. Execution - How did you go about putting this plan into action? Explain who was involved, where and how the plan was executed and how well it was responded to. What problems were experienced and how were they overcome.

3. Creativity - How unique and innovative was your plan? Explain what special features you used to make your marketing strategy ‘stand out’.

4. Special Flair - This is somewhat related to Creativity (above) - but should demonstrate something extra to what would be normally expected - preferably something that is unique to you.

5. Results - How did you measure the results? Describe what the results were and whether you reached the target you had set yourself.

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Please ensure the questions (number and title, e.g. 1. Strategy)  together with both your name and business name are on all related pages.

NOTE: Don't forget if you are not already a member of MCEI, complete the Membership and Profile Form (tick Silver - this is FREE to all entrants) and return with your entry.

Mail your entry to reach the association by 5pm Wednesday 10th October 2008

2008 MCEI Marketing Awards
20 Greenland Drive
DROUIN 3818
VICTORIA

NOTE: It can take three days for Express Post mail to arrive as Drouin is outside of the metropolitan area. So do not leave your entry until the last minute - it may not arrive in time!

Get your  FREE E-BOOK  on helpful hints & tips on how to enter the Awards.

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