Marketing Communications Executives International Inc

Melbourne Chapter

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PO Box 393
Kilsyth 3137
Victoria  Australia
Tel +61 3 5625 5195
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Jon Elam

Jon Elam.jpgName: Jon Elam
Business Name: Fairy Godmother Finance
Address: PO Box 85 Warrandyte
PC: 3113
Mobile: 0408 019 130
Email: jelam@rentorlease.com.au

SELF
Q. Tell us something about you – your philosophy, your lifestyle, your ethics, your hobbies etc.
A.  I believe life is about having interest in a lot of different things, if you are fanatical its at the expense of other life experiences and views. Be true, be yourself. My father once told me “no one has a good enough memory to lie”. Father also taught me not to pre or externally judge people, there is good and bad amongst all groups, from all walks of life, and socio economic standing.  I am typically social, enjoy fine food and fine wine with good company. Favourite philosophy   “one day lived as a tiger, is worth a thousand as a sheep”

BUSINESS DETAILS
Q. What is it that your business does?
A. We provide finance (around $8,000) to micro businesses, HBB’s & WAHM’s** for their computer hardware. During the start up phase, we dispense with the gruelling application process (and usually refusal) that banks and finance companies put you through. We then finance the ongoing needs of the business, recognising and rewarding their success and good borrowing record. ** WAHMS- Work at home mothers

Q. Do you work from home?   How many do you employ?
A. At times from home, the business is very mobile. We do not have staff.

Q. How long have you been in business? 
A. Ten years

Q. What makes your business unique?
A. We finance small amounts (around $8000) for small (micro) businesses, when the banks and finance companies don’t (most start at $20,000). We will finance when you are starting out, whereas banks and finance companies want a min of 3 years profitable trading. We treat micro business people like the 60’s bank manager did e.g. as people not just a name on another application. In fact with us you start out as a client and then become a friend.  

MARKETING
Q. What is the most important Marketing/Networking tool/strategy your business has had success with?
A. Word of mouth, and alliance with equipment supplier AND of course MCEI and HBBA

ADVICE
Q. What is the most helpful piece of advice you could give to other businesses?
A. be honest and be yourself, follow your passion and instinct and be willing to alter course.

SUPPORT
Q. What is it you are looking for as a member of MCEI?
A. Business operators who are looking to purchase product and want assistance from someone they can trust. Fellowship and relationship building is very important to me.

Q. What is it you can offer to MCEI members?
A. Low doc easy finance for your computer hardware needs.

Q. How do you envisage demonstrating your support and loyalty to the association of MCEI?
A. Support with the various events and opportunities that MCEI offer.

MILESTONES