|
VICTORIA SOUNDLY BEATEN
BY OTHER STATES
IN MCEI MARKETING AWARDS
2007
STOP
PRESS:
Jodie
Ensor of Mud Drum Australia came third in the International
Marketing Excellence Awards. This was an exceptional accomplishment
for a Micro business, as Suntory a Japanese Brewery, came first and
Taihei Printing, a Japanese Printing company, with 30 subsidiary
companies, came second. |
 Victoria is proud of the
diverse range of quality businesses that spring up in their state.
However, entrants in the 2007 inaugural Marketing Communications
Executive International (MCEI) Awards were beaten in every category
by interstate entrants.
Jodie
Ensor of Mud Drums Australia,
from South Australia, won the Micro Business category and was the
overall winner, receiving the coveted Australian ‘Marketer of the
Year’ trophy and over $4,000 worth of prizes.
This
fantastic business is truly ‘drumming up a storm’ and will now be
judged by an international panel against similar winners from such
countries as Taipei, Japan and Switzerland for the world ‘Marketing
Excellence’ award.
Jodie makes
ceramic and goats skin drums that are used by drummers around the
world, who appreciate the unique sound coupled with the artistic
design. Her marketing strategies have been enormously successful
and very impressive as she has built a strong brand, supported the
community and extensively used the media – all on a shoestring
budget.
At the
award presentation on 30th October, Drum Fire set
the historic Metropole Conference Centre ‘on fire’ (previously a
fire station in the days when the wagon was drawn by horses) as the
capacity crowd participated with their own mini mud drums and
shaker balls. An exciting presentation was assured as everyone was
‘red hot’ and rearing to go, after such an interactive
display!
 John
Kirkhope, designer of the Diana
Ferrari shoe label, was the Keynote speaker and presenter. John
compared business to the display everyone had just witnessed of
Skye Gellmann balancing his rola-bola cylinders and
platforms in a breathtaking and awesome circus performance. John
pointed out that as long as there was a sound and stable foundation
to a business you could balance the remaining, ever shifting
platforms, with patience and perseverance, just like Skye
did!
Annette
Sym of Symply Too Good, from
Queensland, won the Home Based Business Category. Judges were
impressed with her marketing strategies that have resulted in over
2 million of her health recipe books being sold.
Linda
Vining of Education Expo, from
NSW took out the Small Business Category, in what judges recognised
was a difficult and complex area to break into, with Samea Maakrun
(also from NSW) taking out the Ethnic award for the marketing of
her aromatherapy product.
Bev
Ryan of Honestly Women, from
Queensland, won the Women sub category. To market her new magazine,
Bev used it, in turn, to promote the Redkite Charity for children
with cancer. She organised a team of women to take part in the
Brisbane to Gladstone yacht race – and they won the cruising
division! This was a real win/win situation for the charity, the
magazine and women in general!
Barbara
Gabogrecan (current President of MCEI Melbourne) and previous
winner of many awards, said:-
“I am very
aware of the importance the small business sector place on
marketing. It is a business skill that they do not always feel
comfortable with, yet many businesses are extremely creative and
innovative with the cost effective marketing strategies they
employ. MCEI wanted to recognise and reward them for their
efforts.”
Finalists
Major
Winners
Highly
Commended
Special
Recognition
What Attendees
thought about the Presentation
| 