Marketing Communications Executives International Inc

Melbourne Chapter

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Marlene Meier

Marlene Meier.JPGName:  Marlene Meier
Business Name:  Pocket Book Publishing
Address:  12 / 700 Queensberry St, Nth Melbourne VIC
PC:  3051
Phone:  (03) 9329 7679
Mobile:  0419 841 693
Fax:   (03) 9329 7679
Email:  info@pickapocketbook.com
Web Address:  www.pickapocketbook.com

SELF
Q.  Tell us something about you – your philosophy, your lifestyle, your ethics, your hobbies etc.
A.  I call myself a true Australian as I have lived in every capital city and many remote and isolated regions of this great country. I have two adult sons and now find myself being the workaholic again in my endeavour to make my creation a household name.  My philosophy in life is to do what makes my heart sing and invite people into the chorus.  I inspire trust from people around me by treating them sincerely and fairly without prejudice.

BUSINESS DETAILS
Q.  What is it that your business does?
A.  Pocket Book Publishing is a unique publishing house. We invite short story writers to take membership to our virtual site and submit their manuscripts for consideration. We publish the stories into a card copy pocket book free of charge to the members and sell the pocket books via the internet. We pay royalties of 40% to the writers for their work.

Q.  Do you work from home?  
A.  We are a Home Based Business operated by the proprietor and contract proofreading and editing out to other home based business’ who are associated network members.

Q.  How long have you been in business? 
A.  We have been in the publishing industry since 1996 when we first created and operated a tabloid street press. The books were a natural progression and made possible by the event of the internet. It has taken 4 years to develop this concept.

Q.  What makes your business unique?
A.  Uniqueness comes from creating our own product and branding it with a catchy name and generic cover. There is no other publisher to our knowledge that operates in the same way.

MARKETING
Q.  What is the most important Marketing/Networking tool/strategy your business has had success with?
A.  Our most important Marketing tool is the internet. We are able to reach a world side audience both in attracting writers and selling product. Our most successful strategy was to find a very large market and create a product specifically for that market.

AWARDS
Q.  Has your business been nominated for, was a finalist in, or won any awards or other commendations?
A.  Pocket Book Publishing has been awarded the 2008 HBB Award for the merchandising category.

ADVICE
Q.  What is the most helpful piece of advice you could give to other businesses?
A.  Share your knowledge, support each other and don’t give up when the going gets tough. When you are a successful business person don’t forget to thank those that helped you.
The best advice I can give:     Humility earns you lifelong friends.
                                                   Power, goes out with the flick of a switch.

SUPPORT
Q.  What is it you are looking for as a member of MCEI?
A.   As a member of MCEI   I am looking for personal friendships, business support, and social activities with like minded people. 

Q.  What is it you can offer to MCEI members?
A. 
I bring with me a lifetime of experience and knowledge in many different industries. I believe in sharing that knowledge and supporting others, be it in business or personal difficulty. I am always willing to mentor the young and assist with causes.

Q.   How do you envisage demonstrating your support and loyalty to the association of MCEI?
A.   
Demonstrating support and loyalty to the association to me would be to seek out and use other member’s businesses before employing outside the association. Also by supporting and attending functions and lending assistance when things need doing. Utilising the Association’s offers and events, to the benefit of both.